Waterloo
Overview
Who we are
A boutique marketing and business consulting firm providing unique value added services to our clients, while focusing primarily on strategic marketing, product management and go-to-market strategies for global technology companies of various sizes. Please refer to our consulting offer to understand our services better.
What we do
We help our clients to improve business results by properly aligning strategies, programs, products and positioning messages with dynamic global markets and by focusing on effective execution, primarily in strategic marketing, product management and go-to-market areas. We work with our clients to achieve thought leadership and improve their market position.
How we do it
Expert Second Opinion: Provide an expert second opinion to your senior management. Our conclusions and recommendations are strategic, competent, insigthful, independent, balanced and “boardroom-ready.” They have been formulated by analysing market trends, competitive environment, customer needs, business models, core technologies & capabilities and product portfolios.
Effective Improvement: Utilize our UpStream Alignment <> DownStream Execution (TM) methodology as a framework for any initial assessment of your company’s alignment and execution in order to quickly identify misaligned or underperforming elements. We know where and how deficiencies such as product limitations, conflicting or weak positoining and competitive messages, program misalignments, ineffective feedback mechanisms, corporate spending imbalances and business process inefficiencies typically manifest themselves in technology companies. Leverage our consulting philosophy expressed as a sucess formula Proper Alignment + Effective Execution = Improved Business Results.
Knowledge Transfer: Ensure that our expertise is transferred and stays within your company after consulting assignments are completed. Recommend leading resources including processes, tools and templates, facilitate in your planning or review sessions, mentor your professional staff and deliver advanced and customized training, if necessary
Why we are unique
Unique Value Proposition: Rare blend of strategic marketing expertise, business acumen and technology insights combined with a practical product management and executive experience in global technology companies of various sizes.
Business Transformations: Experience in “business transformations” such as accelerating organic growth, re-defining business model, market re-positioning, identifying and analyzing M&A targets, and/or executing corporate turnarounds.
Financial Firms and Institutions: Financial firms and institutions investing in technology sector rely both on their own research and analysis as well as external consulting services. We help in early investigations or cross-validation of your internal findings by providing an expert “second opinion.” We “dissect” technology companies, M&A targets, financial projections and valuations, business models, market segments (size, maturity and trends), competitive environment and core technologies & capabilities to support and complement your investigations.
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